About NoMich

Hi, I'm Jenna!

Born and raised in the small but beautiful town of Boyne City, Michigan, Northern Michigan has always been home to me. I spent 12 years away for work, always dreaming of the day I could return. After a long journey and a lot of hope, the stars finally aligned—and now I'm so grateful to be back home where I belong.

As a lifelong hockey player and a huge collector of hoodies and sweatpants, comfort and community have always been a part of who I am. I love being back with my family, cheering on my niece and nephew at their sporting events, boating on Lake Charlevoix, and hiking the trails with my husband and our chocolate lab, Tank.

NoMich was born from my love of this area and my passion for creating. It’s my outlet—a way to design and share cozy, thoughtful pieces like hoodies, hats, and other items that reflect the lifestyle and beauty of Northern Michigan.

This place is my heart. My roots run deep here, and I’m thankful every single day to call Northern Michigan home again. Through NoMich, I hope to share a little piece of that love with you.